After almost 10 years of stocking Kevin.Murphy hair products, they are still my favourite. I know the products so well but I don't always think to tell clients what makes them special beyond their performance, and why they're a higher price compared to some other brands. Think of the price as comparable to why it costs more to buy food grown with thought for its environment. The brand utilizes the healing properties of common plants and exotic plants like the lotus and orchid, and it says they're sourced like this:
"When searching the world for ingredients we look for
The brand is also PETA approved as cruelty-free, and is paraben and sulphate free, and has been conscious of its packaging footprint since inception in the 2000's. Kevin Murphy, the owner and a hair stylist, started the company in Australia with a packaging design of rectangular bottles that use 40% less plastic.
They need less packaging for shipping because more bottles fit in one box with less air space in between. The shape also allows for every last drop of product to be used because the spout is on the bottom on some, while other bottles can be placed on their flat sides, unlike round bottles that tip over when you prop them up to try to get what's left on the bottom.
In the early 2010's, they started putting some of their new products in bottles made with recycled plastic from water bottles. They're the shiny geometric bottles. My favourite ones are still the original matte bottles. Now they're going to be made from recycled plastic, too.
The big news is that in 2019, Kevin Murphy switched to making all his bottles with recycled, ocean waste plastic (OWP), and the new technology is approved by the United Nations.
And Kevin Murphy took the time to match the new ones exactly with the old ones. So my favourite bottles will still be matte. (They're not in Vancouver, yet. The switch won't be complete until into 2020.)
Kevin.Murphy is part of the United Nations Sustainable Development Goal #12 for responsible production. Read about the OWP process here, made by a Danish company. Kevin.Murphy claims it's the first beauty brand to switch to OWP. Kevin Murphy said, "Our aim is to start an industry-wide conversation around safe plastic disposal while raising the standard for product packaging." (link)
Kevin.Murphy's OWP bottles are why I whittled down what Pome stocks of other brands.
I kept only a few specific products from other brands, which meet specific hair goals for clients, if there isn't a comparable Kevin.Murphy product. However, if you want a product I've discontinued, I can still get it for you.
The story behind a Kevin.Murphy ingredient
The organic lavender in Kevin.Murphy products comes from a micro-farm in Northern California.
-It maintains the native habitat of its crops,
-conserves water and energy by eliminating the need for large machinery,
-uses solar and "green lighting",
-uses a steam distillation process to retain the blossoms' essence. Kevin.Murphy says that not all extracts of lavender you can get are made in a way to retain this amount of purity. (link)
The Kakadu Plum is another ingredient sourced in a way that:
-"doesn't disrupt biodiversity
-protects endemic species by using harvest cultures and replanting.
- uses a "sustainable extraction process with friendly solvents". (link)
All this might be why the products are priced higher, but you actually use less than you think you will and get more than you thought. People mistake the bottles to have less in them than standard round bottles but it's the shape that creates that illusion. My clients' feedback is always that they're surprised that the products last a long time, and that's also because they need very little to achieve the daily results they want.
You're welcome to drop in to buy Kevin.Murphy products here in downtown Vancouver even if you're not a client. Just call ahead to be sure I'm here and that the product you want is in stock. Get the salon's contact details here.